Daily Archives: August 2, 2011

A cultural blunder in one of the world’s most international sites – what was Facebook thinking?!

We all heard of cultural gaffes that either hurt business partnerships, slow them down or completely undermine them.  Classic textbook examples tell us about cultural faux pas during meetings, cultural mistakes in advertising design, and cultural errors in negotiations.  All companies go through this experience at least once in their international business deals and apparently Facebook isn’t an exception (although, in all honesty, I didn’t expect the site that brought together people from so many different countries and walks of life to be so clueless when it comes to cultural sensitivity).

A couple of days ago, I saw the following announcement from Facebook Russia:  Всем, кто ожидает прибавления в семействе – теперь вы можете сообщить об этом вашим друзьям на Facebook. Cделать это можно в настройках профиля, во вкладке “Друзья и семья” в предлагаемом списке членов семьи нужно выбрать вариант “будущий член семьи: ребенок”, ввести имя ребенка, если оно уже выбрано, и предполагаемую дату рождения. Эта информация появится на вкладке “Семья” на левой панели вашего профиля.”

Translation:

“For all of you who are expecting an addition in the family – you can now let your friends know about it on Facebook. Go to your profile and in the “Friends and Family” choose the optionl “future member of the family: a child”, enter the name of the child if it is already selected, and the anticipated date of birth. This information will appear under “Family” on the left sidebar of your profile.”

My jaw dropped when I saw that.  And I didn’t really have to read the already accumulated comments from more than 60 people to know how this one is going to land. In a country where superstitions run high, people just don’t share their impending family additions with many – let alone with the whole Facebook world.

What were you thinking, Facebook?

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