Expat entrepreneur? Who is your ideal client?

This December – as every December – I am reflecting on the road traveled and the road ahead, especially as it pertains to what I bring and what my unique contribution is to this world.  I believe in co-creating: us working together with the universe to fulfill the purpose we are here for.  And, among other things,  co-creating means really listening to what the universe is telling us, getting the hints, and taking them as our cues to get our part of the bargain done.

In coaching I see this as really tuning in and knowing who you are meant to work with. A lot of coaches talk about finding their ideal clients – people with whom they come alive and people they most love working with.  I’ve always liked working with expatriates and people who have an international itch, but this December I decided that I can define it even further.

How?

Apparently it’s very simple.  All I have to do is look back at all the clients that I have attracted over the years — the ones I loved working with — and bingo.  The universe keeps sending me my ideal clients and that’s my cue about who they are.

For example, the women clients I attract are all remarkable women that tend to be very hard on themselves. My clients run businesses abroad; move their families across continents; quit jobs and careers to follow loved ones overseas; support their spouses and children … they do all that and more, yet they often don’t feel enoughThey still feel guilty — guilty about not being enough and not doing enough; guilty not to be working, guilty spending the money they didn’t earn, guilty about having me-time, … and on and on it goes.  That on top of feeling alone, lost, unrecognized, and unfulfilled creates a cocktail that I like to call fog.  Fog of doubt, guilt, self-criticism, and not realizing that they are so much more than they think they are.

Among men I attract the seekers. I call them that because men who hire me as a coach are those who are looking to find their dream and their road in life. They don’t come to me because I coach expats – but they come to me because my expatriate and international background is something they identify with and something that contributes to their journey.

The gender definition isn’t set in stone, of course.  But looking back, I find it amazing that almost all of my clients have been my ideal clients and people I absolutely love working with.

  • So, if you look at your business, who is your ideal client?
  • Who have you loved working with?  What is it in them that draw you?
  • And how knowing this can help you identify your ideal client?

Remember to sign up for the Expat Club: 10 Weeks of Wisdom program. It has been specifically designed around expatriate issues and concerns and it’ll help you feel supported, encouraged, and inspired. Sign up here.

Copyright © 2010 by Global Coach Center.  If you’d like to reprint this, please do so but make sure you credit us (with a live link)!

2 responses to “Expat entrepreneur? Who is your ideal client?

  1. Pingback: Tweets that mention Expat entrepreneur? Who is your ideal client? | "It was the best of times, it was the worst of times…" -- Topsy.com

  2. Pingback: Parenting across cultures – a never-ending exercise in cross-cultural misunderstanding? | "It was the best of times, it was the worst of times…"

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